Priscilla Liu: Transforming Family Legacy and Wealth Management with Vision and Expertise

Priscilla Liu is a distinguished leader whose expertise bridges the fields of global wealth management and family education legacy. As the founder of Premium Advisory Global Ltd, she offers tailored solutions in asset management, family legacy planning, and lifestyle services, specializing in high-net-worth individuals (HNWIs) across China and the United States. With a focus on sustainable wealth growth and the intergenerational transmission of core family values, Priscilla empowers her clients to secure both their financial future and their cultural heritage.

Central to Priscilla’s approach is the belief that education is the foundation of any lasting family legacy. This principle guides her work at Premium Advisory Global Ltd, where she designs customized educational trusts and long-term wealth planning strategies that nurture not only the financial but also the moral and cultural continuity of families. Under her leadership, the firm has earned recognition as a leader in its field, known for its strategic planning and insightful integration of wealth with family values.

Priscilla’s influence extends beyond wealth management, as she plays an active role in fostering global dialogue between business education and entrepreneurship. As the Executive Director of the Global Business and Entrepreneurial Alliance (GHEA) at the Harvard Graduate School of Education, she helps bridge the gap between business education and entrepreneurship. Through her work, she emphasizes that education is not just about individual development—it is a crucial tool for preserving family wisdom and promoting social responsibility. By leveraging global networks, she creates impactful educational legacy solutions for her clients that are both deep and sustainable.

Her professional journey spans diverse sectors and global markets, with a deep understanding of both Eastern and Western business cultures. Holding a joint Master’s degree in Luxury Management from Shanghai Jiao Tong University and Université Paris Dauphine-PSL, Priscilla combines her academic background with practical experience. As a serial entrepreneur, she has collaborated with leading funds in Silicon Valley and Boston and founded Apexhill Venture Studio, an incubator aimed at helping startups disrupt traditional industries, particularly in education and technology.

Priscilla also serves as a fund partner at Taihill Venture and Bizantine Capital, where she supports portfolio companies through strategic investments, market expansion, and resource integration. Her focus on inDecative sectors such as biotech and AI, combined with her ability to bring together traditional industry resources, has propelled the growth of numerous startups. Additionally, her efforts ensure that the next generation of family members within her investment networks have the tools and opportunities to thrive.

For Priscilla, wealth management is not solely about accumulating assets—it is about using that wealth to foster societal advancement and preserve family legacies. By focusing on education and integrating inDecative, global approaches, she is transforming the way family offices approach contemporary wealth management. Through Premium Advisory Global Ltd, she offers more than just financial services; she provides her clients with the opportunity to continue their family’s legacy for generations to come.

Priscilla Liu’s journey reflects her unwavering commitment to both professional excellence and the enduring values that define her approach to wealth and legacy management. With her vision, she ensures that her clients and their descendants have the opportunity to build a meaningful future—one that is rooted in both financial success and social responsibility.